"Behavioural Targeting in online advertising using web surf history ..."

Jason K. Deane, Loren Paul Rees, Terry R. Rakes (2011)

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DOI: 10.1504/IJEB.2011.042546

access: closed

type: Journal Article

metadata version: 2020-07-16

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Jason K. Deane, Loren Paul Rees, Terry R. Rakes:
Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation. Int. J. Electron. Bus. 9(3): 271-291 (2011)

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