"The drivers of user responses to social media campaigns: a field study."

Rand H. Al-Dmour, Zaid Mohammad Obeidat (2020)

> Home

Details and statistics

DOI: 10.1504/IJEB.2020.106499

access: closed

type: Journal Article

metadata version: 2023-09-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijeb/Al-DmourO20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijeb/Al-DmourO20
Rand H. Al-Dmour, Zaid Mohammad Obeidat:
The drivers of user responses to social media campaigns: a field study. Int. J. Electron. Bus. 15(2): 93-108 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.