"Effects of customer perception and social interactions on brand equity: ..."

Archana Singh (2017)

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DOI: 10.1504/IJDATS.2017.10003992

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type: Journal Article

metadata version: 2021-04-09

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Archana Singh:
Effects of customer perception and social interactions on brand equity: automobile sector. Int. J. Data Anal. Tech. Strateg. 9(1): 75-98 (2017)

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