"A new marketing approach to mass customisation."

Frank Thomas Piller, Melanie Müller (2004)

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DOI: 10.1080/0951192042000273140

access: closed

type: Journal Article

metadata version: 2022-12-06

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Frank Thomas Piller, Melanie Müller:
A new marketing approach to mass customisation. Int. J. Comput. Integr. Manuf. 17(7): 583-593 (2004)

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