"IT leveraged downstream supply chain capabilities on competitive marketing ..."

Srinivasan Sundar, Ganesan Kannabiran, Gaurav Abhishek Tigga (2018)

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DOI: 10.1504/IJBPSCM.2018.098309

access: closed

type: Journal Article

metadata version: 2020-05-21

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Srinivasan Sundar, Ganesan Kannabiran, Gaurav Abhishek Tigga:
IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms. Int. J. Bus. Perform. Supply Chain Model. 10(2): 165-194 (2018)

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