"Direct and mediating effects of social media on e-commerce purchase ..."

Shahzeb Zulfiqar, Fayaz Ahmed (2022)

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DOI: 10.1504/IJBPIM.2022.10050151

access: closed

type: Journal Article

metadata version: 2023-09-30

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Shahzeb Zulfiqar, Fayaz Ahmed:
Direct and mediating effects of social media on e-commerce purchase intention: a comparative approach. Int. J. Bus. Process. Integr. Manag. 11(1): 19-25 (2022)

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