"How to use the innovative potential of online communities? Netnography - ..."

Gregor Jawecki, Johann Füller (2008)

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DOI: 10.1504/IJBPIM.2008.024982

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type: Journal Article

metadata version: 2020-05-17

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Gregor Jawecki, Johann Füller:
How to use the innovative potential of online communities? Netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities. Int. J. Bus. Process. Integr. Manag. 3(4): 248-255 (2008)

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