"Social media marketing: literature review and future research directions."

Mayank Yadav, Zillur Rahman (2017)

> Home

Details and statistics

DOI: 10.1504/IJBIS.2017.10004406

access: closed

type: Journal Article

metadata version: 2020-04-25

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijbis/YadavR17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijbis/YadavR17
Mayank Yadav, Zillur Rahman:
Social media marketing: literature review and future research directions. Int. J. Bus. Inf. Syst. 25(2): 213-240 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.