"Consumer engagement behaviour over time on fitness tracker Facebook brand ..."

Sujo Thomas et al. (2023)

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DOI: 10.1504/IJBIS.2023.132113

access: closed

type: Journal Article

metadata version: 2023-08-01

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Sujo Thomas, Sonal Kureshi, Vivek Bhatt, Arpan Yagnik:
Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions. Int. J. Bus. Inf. Syst. 43(3): 394-415 (2023)

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