"Customer relationship management and the impact of e-coupons on B2C retail ..."

Alan D. Smith, James R. Shock, Robert G. Beaves (2019)

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DOI: 10.1504/IJBIS.2019.097535

access: closed

type: Journal Article

metadata version: 2020-04-25

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Alan D. Smith, James R. Shock, Robert G. Beaves:
Customer relationship management and the impact of e-coupons on B2C retail markets. Int. J. Bus. Inf. Syst. 30(2): 203-231 (2019)

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