"How does Snapp interact with customers? Investigating customer engagement ..."

Abbas Ali Rastgar, Maryam Asgharinajib, Sima Alipour (2023)

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DOI: 10.1504/IJBIS.2021.10044722

access: closed

type: Journal Article

metadata version: 2023-04-28

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Abbas Ali Rastgar, Maryam Asgharinajib, Sima Alipour:
How does Snapp interact with customers? Investigating customer engagement solutions in Snapp's digital organisation with netnography method. Int. J. Bus. Inf. Syst. 42(3/4): 331-348 (2023)

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