"Social media marketing impact on the purchase intention of millennials."

Ashutosh Pandey, Rajendra Sahu, Manoj Kumar Dash (2018)

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DOI: 10.1504/IJBIS.2018.10012924

access: closed

type: Journal Article

metadata version: 2020-04-25

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Ashutosh Pandey, Rajendra Sahu, Manoj Kumar Dash:
Social media marketing impact on the purchase intention of millennials. Int. J. Bus. Inf. Syst. 28(2): 147-162 (2018)

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