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"IT enabled mass customisation as a tool for bond building - an Indian case ..."

Sita Mishra, Susmi Routray (2011)

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DOI: 10.1504/IJBIS.2011.038508

access: closed

type: Journal Article

metadata version: 2020-10-26

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Sita Mishra, Susmi Routray:
IT enabled mass customisation as a tool for bond building - an Indian case study. Int. J. Bus. Inf. Syst. 7(2): 136-148 (2011)

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