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"Moderating effect of customer relationship management on the relationship ..."
Hanan Mohammad Almomani et al. (2024)
- Hanan Mohammad Almomani, Mohammad Izzat Alhalalmeh, Ghufran Saed Hijjawi, Mohammad Mousa Eldahamsheh, Sulieman Ibraheem Shelash Al-Hawary:
Moderating effect of customer relationship management on the relationship between electronic marketing and effectiveness of integrated model of marketing communication. Int. J. Bus. Inf. Syst. 47(1): 91-105 (2024)
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