"The role of social platforms in establishing brand awareness for B2C ..."

Radwan Moh'd Al-Dwairi, Yousra Harb, Issa M. Shehabat (2020)

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DOI: 10.1504/IJBIS.2020.105835

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type: Journal Article

metadata version: 2024-05-07

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Radwan Moh'd Al-Dwairi, Yousra Harb, Issa M. Shehabat:
The role of social platforms in establishing brand awareness for B2C e-commerce: empirical study. Int. J. Bus. Inf. Syst. 33(4): 488-504 (2020)

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