"Analyzing the Effectiveness of Pharmaceutical Marketing Using Business ..."

Elizabeth H. Ricks, John Yi (2012)

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DOI: 10.4018/JBIR.2012070101

access: closed

type: Journal Article

metadata version: 2020-05-26

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Elizabeth H. Ricks, John Yi:
Analyzing the Effectiveness of Pharmaceutical Marketing Using Business Intelligence Methods. Int. J. Bus. Intell. Res. 3(3): 1-15 (2012)

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