"Consumer-based brand equity and purchase decision of Indian gold jewellery."

Alagirisamy Kamatchi Subbiah Sukumaran (2015)

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DOI: 10.1504/IJAIP.2015.073716

access: closed

type: Journal Article

metadata version: 2020-04-16

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Alagirisamy Kamatchi Subbiah Sukumaran:
Consumer-based brand equity and purchase decision of Indian gold jewellery. Int. J. Adv. Intell. Paradigms 7(3/4): 382-393 (2015)

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