"What Can Product Trial Offer?: The Influence of Product Trial on Chinese ..."

Kai Sun, Meiyun Zuo, Dong Kong (2017)

> Home

Details and statistics

DOI: 10.4018/IJABIM.2017010102

access: closed

type: Journal Article

metadata version: 2020-05-20

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijabim/SunZK17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijabim/SunZK17
Kai Sun, Meiyun Zuo, Dong Kong:
What Can Product Trial Offer?: The Influence of Product Trial on Chinese Consumers' Attitude towards IT Product. Int. J. Asian Bus. Inf. Manag. 8(1): 24-37 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.