"Shopper Segmentation Using Multivariate Risk Analysis for Innovative ..."

G. Somasekhar et al. (2021)

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DOI: 10.4018/IJABIM.20210101.OA4

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type: Journal Article

metadata version: 2022-07-21

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G. Somasekhar, K. Srinivasa Krishna, Ashok Kumar Reddy, T. Kishore Kumar, G. Somasekhar:
Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies. Int. J. Asian Bus. Inf. Manag. 12(1): 60-74 (2021)

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