"Examining the Moderating Effect of Green Product Knowledge on Green ..."

Anu Sayal, Mayank Pant (2022)

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DOI: 10.4018/IJABIM.316175

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type: Journal Article

metadata version: 2024-10-06

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Anu Sayal, Mayank Pant:
Examining the Moderating Effect of Green Product Knowledge on Green Product Advertising and Green Product Purchase Intention: A Study Using SmartPLS SEM Approach. Int. J. Asian Bus. Inf. Manag. 13(1): 1-16 (2022)

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