"The Role of Social Media Marketing on Overall Brand Equity in the ..."

Md. Hafez (2021)

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DOI: 10.4018/IJABIM.294102

access: open

type: Journal Article

metadata version: 2023-02-28

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Md. Hafez:
The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh: A Moderated Mediation Model of Brand Love and Value Co-Creation. Int. J. Asian Bus. Inf. Manag. 12(3): 1-15 (2021)

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