"Exploring the Adoption of Sports Brand Apps: An Application of the ..."

Hyun Byun, Weisheng Chiu, Jung-sup Bae (2018)

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DOI: 10.4018/IJABIM.2018010105

access: closed

type: Journal Article

metadata version: 2020-05-20

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Hyun Byun, Weisheng Chiu, Jung-sup Bae:
Exploring the Adoption of Sports Brand Apps: An Application of the Modified Technology Acceptance Model. Int. J. Asian Bus. Inf. Manag. 9(1): 52-65 (2018)

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