"Multi Stage Promotional Resource Allocation for Segment Specific and ..."

Prerna Manik, Anshu Gupta, P. C. Jha (2015)

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DOI: 10.1142/S0219198915400216

access: closed

type: Journal Article

metadata version: 2023-09-30

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Prerna Manik, Anshu Gupta, P. C. Jha:
Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior. IGTR 17(2): 1540021:1-1540021:21 (2015)

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