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"Advertising pricing models in media markets: Lump-sum versus per-consumer ..."

Helmut Dietl, Markus Lang, Panlang Lin (2013)

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DOI: 10.1016/J.INFOECOPOL.2013.06.003

access: closed

type: Journal Article

metadata version: 2020-02-22

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Helmut Dietl, Markus Lang, Panlang Lin:
Advertising pricing models in media markets: Lump-sum versus per-consumer charges. Inf. Econ. Policy 25(4): 257-271 (2013)

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