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"Analytics-driven solutions for customer targeting and sales-force allocation."
Richard D. Lawrence et al. (2007)
- Richard D. Lawrence, Claudia Perlich, Saharon Rosset, Jorge Arroyo, Matthew Callahan, J. Matthew Collins, Alexey Ershov, Sheri Feinzig, Ildar Khabibrakhmanov, Shilpa Mahatma, Mark Niemaszyk, Sholom M. Weiss:
Analytics-driven solutions for customer targeting and sales-force allocation. IBM Syst. J. 46(4): 797-816 (2007)
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