"The interplay between brand relationship norms and ease of sharing on ..."

Ya You et al. (2021)

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DOI: 10.1016/J.IM.2020.103410

access: closed

type: Journal Article

metadata version: 2021-03-05

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Ya You, Yi He, Qimei Chen, Miao Hu:
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay. Inf. Manag. 58(2): 103410 (2021)

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