"Is online multiple-stores cooperative promotion better than single-store ..."

Lu Yang et al. (2019)

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DOI: 10.1016/J.IM.2019.02.003

access: closed

type: Journal Article

metadata version: 2025-01-19

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Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho, Zhijie Lin:
Is online multiple-stores cooperative promotion better than single-store promotion? Misprediction from evaluation mode. Inf. Manag. 56(7) (2019)

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