"Examining how emotions affect online audience retention: Empirical ..."

Xu Xu et al. (2024)

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DOI: 10.1016/J.IM.2024.104031

access: open

type: Journal Article

metadata version: 2024-12-09

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Xu Xu, Chuan Luo, Xin (Robert) Luo, Zeen Wang:
Examining how emotions affect online audience retention: Empirical evidence from livestreaming electronic commerce platforms. Inf. Manag. 61(7): 104031 (2024)

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