"Shopping through mobile augmented reality: The impacts of AR embedding and ..."

Jin-Feng Wu et al. (2024)

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DOI: 10.1016/J.IM.2024.103999

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type: Journal Article

metadata version: 2024-07-04

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Jin-Feng Wu, Jiao Dong, Yinglu Wu, Ya Ping Chang:
Shopping through mobile augmented reality: The impacts of AR embedding and embodiment attributes on consumer-based brand equity. Inf. Manag. 61(6): 103999 (2024)

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