"Big data and firm performance: The roles of market-directed capabilities ..."

Samppa Suoniemi et al. (2020)

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DOI: 10.1016/J.IM.2020.103365

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type: Journal Article

metadata version: 2024-05-07

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Samppa Suoniemi, Lars Meyer-Waarden, Andreas Munzel, Alex Ricardo Zablah, Detmar W. Straub:
Big data and firm performance: The roles of market-directed capabilities and business strategy. Inf. Manag. 57(7): 103365 (2020)

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