"Here we go again! The impact of website ad repetition on recall, ..."

Scott McCoy et al. (2017)

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DOI: 10.1016/J.IM.2016.03.005

access: closed

type: Journal Article

metadata version: 2020-02-20

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Scott McCoy, Andrea Everard, Dennis F. Galletta, Gregory D. Moody:
Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. Inf. Manag. 54(1): 14-24 (2017)

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