"Search advertising placement strategy: Exploring the efficacy of the ..."

Wenhong Luo, David P. Cook, Eric J. Karson (2011)

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DOI: 10.1016/J.IM.2011.10.001

access: closed

type: Journal Article

metadata version: 2020-02-20

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Wenhong Luo, David P. Cook, Eric J. Karson:
Search advertising placement strategy: Exploring the efficacy of the conventional wisdom. Inf. Manag. 48(8): 404-411 (2011)

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