"How social learning drives customer engagement in short video commerce: An ..."

Dandan He et al. (2024)

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DOI: 10.1016/J.IM.2024.104018

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type: Journal Article

metadata version: 2024-09-08

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Dandan He, Zhong Yao, Thompson S. H. Teo, Yuanhong Ma, Wuhuan Xu:
How social learning drives customer engagement in short video commerce: An attitude transfer perspective. Inf. Manag. 61(7): 104018 (2024)

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