"An influence framework on product word-of-mouth (WoM) measurement."

Kun Chen, Peng Luo, Huaiqing Wang (2017)

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DOI: 10.1016/J.IM.2016.06.010

access: closed

type: Journal Article

metadata version: 2020-09-05

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Kun Chen, Peng Luo, Huaiqing Wang:
An influence framework on product word-of-mouth (WoM) measurement. Inf. Manag. 54(2): 228-240 (2017)

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