"How do product recommendations affect impulse buying? An empirical study ..."

Yanhong Chen et al. (2019)

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DOI: 10.1016/J.IM.2018.09.002

access: closed

type: Journal Article

metadata version: 2021-04-09

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  - https://dblp.org/rec/journals/iam/ChenL0P19
Yanhong Chen, Yaobin Lu, Bin Wang, Zhao Pan:
How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Inf. Manag. 56(2): 236-248 (2019)

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