"Data-based Customer-Retention-as-a-Service: Induktive Entwicklung eines ..."

Henrik Kortum et al. (2021)

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DOI: 10.1365/S40702-021-00724-0

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type: Journal Article

metadata version: 2024-09-24

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Henrik Kortum, Jonas Rebstadt, Laura Sophie Gravemeier, Oliver Thomas:
Data-based Customer-Retention-as-a-Service: Induktive Entwicklung eines datenbasierten Geschäftsmodells auf Basis einer Fallstudie der Automobilbranche. HMD Prax. Wirtsch. 58(3): 537-551 (2021)

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