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"Multikanalmanagement bei Finanzdienstleistern - Handlungsempfehlungen zur ..."
Sandra Gronover, Hubert Österle (2003)
- Sandra Gronover, Hubert Österle:
Multikanalmanagement bei Finanzdienstleistern - Handlungsempfehlungen zur Prozessgestaltung. HMD Prax. Wirtsch. 233 (2003)
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