"Technologieadoptionsstrategien von Medienunternehmen. Schnelligkeit, ..."

Magdalena Ciepluch, Uwe Eisenbeis (2022)

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DOI: 10.1365/S40702-021-00813-0

access: open

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/hmd/CiepluchE22
Magdalena Ciepluch, Uwe Eisenbeis:
Technologieadoptionsstrategien von Medienunternehmen. Schnelligkeit, Zeitpunkt und Planungshorizonte von Investitionen und Akquisitionen in Augmented und Virtual Reality-Technologien. HMD Prax. Wirtsch. 59(1): 389-410 (2022)

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