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"First-Party Success or First-Party Failure? A Case Study on Audience ..."
Ronen Shay, Anthony Palomba (2020)
- Ronen Shay, Anthony Palomba:
First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U's Product Life Cycle. Games Cult. 15(5): 475-500 (2020)
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