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"Decoding Gen Z: AI's influence on brand trust and purchasing behavior."
Cristobal Rodolfo Guerra-Tamez et al. (2024)
- Cristobal Rodolfo Guerra-Tamez, Keila Kraul Flores, Gabriela Mariah Serna-Mendiburu, David Chavelas Robles, Jorge Ibarra Cortés:
Decoding Gen Z: AI's influence on brand trust and purchasing behavior. Frontiers Artif. Intell. 7 (2024)
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