"Online Brand Community User Segments: A Text Mining Approach."

Ruichen Ge, Hong Zhao, Sha Zhang (2022)

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DOI: 10.3389/FRAI.2022.900775

access: open

type: Journal Article

metadata version: 2023-08-28

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Ruichen Ge, Hong Zhao, Sha Zhang:
Online Brand Community User Segments: A Text Mining Approach. Frontiers Artif. Intell. 5 (2022)

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