"Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be ..."

Maria Esteller-Cucala, Vicenc Fernandez, Diego Villuendas (2020)

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DOI: 10.3389/FRAI.2020.00020

access: open

type: Journal Article

metadata version: 2024-10-06

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Maria Esteller-Cucala, Vicenc Fernandez, Diego Villuendas:
Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of - A Spotlight on the Automotive Sector Websites. Frontiers Artif. Intell. 3: 20 (2020)

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