"Tap on our app: Internet motivators in the Generation Z purchasing process."

Thomas Mueller, Gregory P. Perreault (2021)

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DOI: 10.5210/FM.V26I12.11738

access: open

type: Journal Article

metadata version: 2022-10-04

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Thomas Mueller, Gregory P. Perreault:
Tap on our app: Internet motivators in the Generation Z purchasing process. First Monday 26(12) (2021)

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