"Tracking the imagined audience: A case study on Nike's use of Twitter for ..."

Jacky Au Duong, Frauke Zeller (2017)

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DOI: 10.5210/FM.V22I5.6607

access: open

type: Journal Article

metadata version: 2022-07-04

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Jacky Au Duong, Frauke Zeller:
Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction. First Monday 22(5) (2017)

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