"How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas."

Abderahman Rejeb, John G. Keogh, Horst Treiblmaier (2020)

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DOI: 10.3389/FBLOC.2020.00003

access: open

type: Journal Article

metadata version: 2023-03-21

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Abderahman Rejeb, John G. Keogh, Horst Treiblmaier:
How Blockchain Technology Can Benefit Marketing: Six Pending Research Areas. Frontiers Blockchain 3: 3 (2020)

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