"An effectiveness evaluation model for the web-based marketing of the ..."

Wen-Hsien Tsai, Wen-Chin Chou, Jun-Der Leu (2011)

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DOI: 10.1016/J.ESWA.2011.06.009

access: closed

type: Journal Article

metadata version: 2017-05-26

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Wen-Hsien Tsai, Wen-Chin Chou, Jun-Der Leu:
An effectiveness evaluation model for the web-based marketing of the airline industry. Expert Syst. Appl. 38(12): 15499-15516 (2011)

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