"The effects of advergames on consumer telepresence and attitudes: A ..."

Badri Munir Sukoco, Wann-Yih Wu (2011)

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DOI: 10.1016/J.ESWA.2010.12.085

access: closed

type: Journal Article

metadata version: 2017-06-14

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Badri Munir Sukoco, Wann-Yih Wu:
The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes. Expert Syst. Appl. 38(6): 7396-7406 (2011)

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