"RFM model customer segmentation based on hierarchical approach using FCA."

Chongkolnee Rungruang et al. (2024)

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DOI: 10.1016/J.ESWA.2023.121449

access: closed

type: Journal Article

metadata version: 2023-12-10

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Chongkolnee Rungruang, Pakwan Riyapan, Arthit Intarasit, Khanchit Chuarkham, Jirapond Muangprathub:
RFM model customer segmentation based on hierarchical approach using FCA. Expert Syst. Appl. 237(Part B): 121449 (2024)

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