"Identifying the underlying structure of demand during promotions: A ..."

Usha Ramanathan, Luc Muyldermans (2011)

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DOI: 10.1016/J.ESWA.2010.10.082

access: closed

type: Journal Article

metadata version: 2019-10-19

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Usha Ramanathan, Luc Muyldermans:
Identifying the underlying structure of demand during promotions: A structural equation modelling approach. Expert Syst. Appl. 38(5): 5544-5552 (2011)

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