"Measuring advertisement effectiveness - a neural network approach."

Vennila Ramalingam et al. (2006)

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DOI: 10.1016/J.ESWA.2005.09.014

access: closed

type: Journal Article

metadata version: 2019-10-19

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Vennila Ramalingam, B. Palaniappan, N. Panchanatham, S. Palanivel:
Measuring advertisement effectiveness - a neural network approach. Expert Syst. Appl. 31(1): 159-163 (2006)

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